Founded by Martin Goodman and later launched as Marvel in 1961, Marvel has become an iconic comic book publisher that has expanded to other media like films and video games with a great amount of success. Marvel is home to iconic superheroes like Spider-man, Iron Man, Hulk, Captain America, and many more. Marvel has seen another level of success and popularization with the launch of the brand's Marvel cinematic universe beginning in the late 2000's.